Does Your ZoomInfo Profile Send the Wrong Personal Brand Message - Executive Career Brandâ„¢

Does Your ZoomInfo Profile Send the Wrong Personal Brand Message Wait a minute, you may be saying, I never created a ZoomInfo profile! How did I get one? ZoomInfo aggregates information about some people and companies, and creates profiles for them. The good news. You have a page one (probably) Google search result for your name without lifting a finger. Page one search results are the first to be clicked on by people looking for information about you. The bad news. That high-ranking search result doesnt include an on-brand profile youve created to differentiate your unique promise of value and resonate with your target audience. And it may contain misinformation about you because, along with aggregating what theyve found online related to your name, ZoomInfo doesnt discriminate between which information matches you and which refers to someone who has the same name as you. If you find yourself in this predicament, you really need to sign up, clean up, and brand up your existing profile. Once youre logged into your account, click on Public Profile and fill out each section  â€" contact info, employment, memberships/affiliations, education, certifications, and lastly, biography. For your contact info, be sure to include a link to your blog or website. If you dont have one, link to your Google profile, profile, VisualCV or other extended online profile. Change up your career bio somewhat here, as you should for each online profile. Avoid completely duplicating content and add a few different bits of information about you. Click on Consolidate Profiles (in the left sidebar box below the My Profile box) to search ZoomInfo for other profiles referencing you and consolidate them into a single profile. Once you claim your ZoomInfo name and consolidate other existing profiles into one, they wont create additional profiles in your name. More good news. When recruiters and  hiring decision makers are filling jobs, they turn to ZoomInfo to source and assess candidates. With an on-brand, keyword-rich profile representing you, youre much more likely to capture their attention.   Related posts: Does Your Online Identity Scream “Hire Me”? Online Executive Personal Branding: Are You Digitally Distinct? 10 Ways to Build Your Personal Brand Online Without a Blog 00 0